Finished Magazine Advert

Here is our final magazine advert, we are very happy with the overall outcome. It incorperates the key colours and fonts that we have used over our digipak. We feel that it looks professional and does not have to much information on it.

Magazine Construction

Here is a short video clip of the stages and order that we designed our magazine advert. Using software called 'Jing' I was able to film what was happening on the screen. This is an effective way of showcasing how our work was constructed without just typing it out.

Magazine Advert Progress

The first thing we did when making our magazine advert was selecting our picture. We decided to use the same image that we used on our digipak, this would help create the link between the two. However we did not want them to look exaclty the same so we toned down the gradient and switched it around goin for orange to green. We felt this would add variety without comprimising our house style.

Here on the left is me putting the gradient on the picture. After this was done the next step was to add our title, we knew we were going to use the same font to maintain our house style. We all felt that the plain white text did not look aesthically pleasing, we needed our title to grab peoples attentions. I was playing around and moved an orange box which was made using to rectangular marquee tool. I dragged this into place, we liked this design but felt we needed to introduce our other colour from our house style. I copied the box and using the paint bucket and colour picked the same green and made the box slightly larger than the orange one. I then matched the box so that the blue line above and below were equal. The text 'High Flying Birds' need some colour added to it, so I used the same green and kept the black stroke around the outside.

Here is what it looked like when we had finished with the title. As a group we felt this fitted well with our house style and would attract our customers to look at the advert.

Magazine adverts need to have information on them to inform the audience of what songs are in the album and what sort of ratings its recieved. To do this I used the rectangular marquee tool to draw a large black box, which was placed over the bottom third of the advert. I then increased the opacity so that the picture could still be seen underneath, the solid black colour would have been overpowering. I then introduced some of the main conventions of magazine adverts which were ratings, quotes from magazines and featured songs. I typed these in a clearer font and added a stroke to them to make them stand out from the background becasue we want the audience to see them clearly. I then moved the main tag line above the picture so that it could be easily seen.

I then added a solid rectangle box and left it pure black, however this was only small so it did not over power any of the other key elements on the page. I then added other information to promote the band and record label.

First idea for Advert

Here was my first draft for our advert. I had started doing this before we decided to change the font on our digipak, so we had to do it for our advert to maintain our house style. I wanted to use a convention of picking out a colour from the picture and using it for the title. I played around using the colour picker tool and used the brown colour from Glenns guitar case. We also decided to leave the gradient off the image because we felt it might have dominated the other text on the page. I then added a tag line using orange, and the song name as it appears on the front of the digipak. It was when I added the drop shadow that as a group we realised we did not like   this plan, it did not link very well to our digipak so we went back to the drawing board.

When I come to reconstructing this advert I am going to use fonts and colours that will link the advert to the digipak. I am also going to use the gradient tool to link the digipak and the advert.