When creating our media product audience feedback was crucial, especially recieving feedback from people that are in our target audience. This was helpful, it helped us to gage as to how well we were catering for our audience. We were then able to make some minor amendments to our work based on the feedback we recieved.
Teacher
Here is a replication of the conversations me and my teacher had. She was harsh but fair in her critic overall it was her feedback opened our eyes as to how much work we needed to do.
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Before we could start our video we had to run our song choice and idea through our teacher. If we were able to choose the first song that came into our heads our video may not have been as good as it is. We also would have dived in and used the first design for our adverts and digipak rather than thoroughly researching the key conventions and working out which of these we would follow and which to challenge. Looking at our original ideas we would not have been happy if they were our final products, without teacher feeback we probably would have stuck with these ideas because they were done quickly.
Before we could start our video we had to run our song choice and idea through our teacher. If we were able to choose the first song that came into our heads our video may not have been as good as it is. We also would have dived in and used the first design for our adverts and digipak rather than thoroughly researching the key conventions and working out which of these we would follow and which to challenge. Looking at our original ideas we would not have been happy if they were our final products, without teacher feeback we probably would have stuck with these ideas because they were done quickly.
After editing our rough cut we and the rest of our media class had a feedback session in which we all sat down infront of the big screen and watched eacher others rough cuts. This was good as we were able to get feeback from our peers, who fitted into our target audience. Also our class mates have been through what we have been through so they were able to give useful and quality feedback and specific ways we could improve our videos. Our teacher was also in attendance and was able to add further to our feedback which was helpful. After this feedback we were able to make a plan of action which helped us improve the quality of our work. The feedback session was also useful for us as we were able to sit back and look at what we had done, when editing on final cut we did not have time to evaluate the work we were doing properly. We were also able to look at what other people had done in their videos and pick out some good ideas.
When our final cuts were almost nearing completion we had another feedback session which was again organised by out teacher. This time the two media groups joined to provide feedback on each others work. This was useful for use as we gained additional feedback from people who had not seen our rough cut, we were also able to see and compare the feedback given by for the rough cut and the final cut. It was also interesting to see if people thought our work had improved.
After finishing the video and ancillary tasks I wanted to get some feedback to see what members of our target audience thought of the products that we have designed. This would give us some idea of how well we have fulfilled the brief we were given. I decided to use the website survey monkey construct a quick survey for people to do which would give me some valuable feedback. I added 6 questions that I wanted people to answer, I then posted both the ancillary tasks as a seperate link and the video, I asked people to view the products and then fill in my survery, via twitter and facebook.
These results are very valuable they show that for most of the areas we have fulfilled our brief, 100% of people said that the ancillary work looked professional, this was very rewarding for myself as this was our main aim at the start of the year. 60% of people said they would buy the album if they saw the advert. This is another good result as the advert is used to promote the album and generate interest in the artist. These results suggest our audience believe the two compliment each other well. It also means that the advert promotes the album and the artist.I was slightly dissapointed with one answer, which was a 6/10 for how eye catching are the products. I feel that the products do engage with the audience with the use of bright colours, however for someone of our audience to give this mark is slightly dissapointing. One more piece of feedback
Here I have used Wallwasher, to give the oppurtunity for my collegues at work to give me feedback on my products. Because I have recieved alot of feedback from similar people at school I wanted to broaden this feedback to people at my work, who are at different ages to people at school and also have different interests.
After recieving this various feeback especially for our rough cut we came up with a plan of action.
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