Possible Locations

Another element that could prove pivotal to how 'real' our video looks. Myself, Adam and Matt were all adamant that we would not just stick to local areas or woods, how many MTV videos are shot in woods? not many. Local areas are to recognizable and would take away from the reality of our video.

Southbank


This is a setting that would benefit our video, because it its such a popular destination that we will find all sorts of characters. This will make our video look more valid as it about peoples lives, and if we can video interesting characters we will be exploring all variations of life. This setting would be good both early morning and at night, as it captures so many landmarks in one shot.

Tube Stations

Tube stations will be brilliant during rush hour some of our ideas for the video consist of people in a rush. We will also be able to see people who work in the city but also tramps who may be begging outside. Tube stations will also provide a good location for our character to busk, we have an idea of him sitting against the wall playing his guitar.

Under Passes

Under passes will be useful for shots of our artist playing his guitar and singing along to the music. It may also be good when we end the video, our main character could walk out of the underpass with his guitar in hand.

Something we will have to consider is going to places that are in good condition, like West London and places that look a bit worn down. This will help us get contrasting shots of the rich and poor, because our song is about what a life, so this should be shown through everyone's perspectives. An idea that we have had is that for the start of our video we will show a montage of shots taken very early morning, when the streets are empty. We believe that this idea fits the music at the start of our song, this in turn allows us to set the scene early on in our video.

Alternative Rockers

Main Artist

This is the person who we have decided to use in our music video. He plays for my football team and is very passionate about his music.

He can also play the guitar, as we plan to use a guitar as one of our main props this helps. Although he will not be playing the actual guitar he will be able to make it look as if he is, as apposed to someone just moving their hand pointlessly up and down the guitar.

He also does singing and organises concerts at his school, he will be miming our song, so the fact that he has experience in learning the words to a song will make the process a lot easier for us. His musical experience could also help us as he may be able to offer his opinion if he believes something does not look right or if we could make something better.

We all believe that he fits the role well, he also looks the part and dresses in a similar fashion to what we wanted our main character to dress.

Genre

Alternative Rock

The Smashing Pumpkins, Green Day, Oasis, Weezer, Radiohead, The Smiths, The White Stripes, Linkin Park and Muse, are all examples of Alternative Rock bands. The term alternative means that the music is different to mainstream rock.

Something we have considered is using is an acoustic guitar, something we have to consider are what instruments are common in Alternative rock videos. These are:

Electric Guitar
Bass guitar
Drums
Keyboards

The Main Character
This is the sort of person that we are going to use as the main character of our video. This is one of the most important part of the video because if our main character does not look realistic the video wont look MTV quality. If the main character is what people are going remember the video for, if we have a person who fits our genre of music and someone our audience can relate with. Looking back on work from previous years that I did not like the main characters were either too young or did not look realistic, some of the work that I like used a person who would not have looked out of place in a MTV video, which is the effect we are looking to achieve.

Clothing

Here is a quick montage of clothes that I believe would suit our main character and our genre of music. We have decided as a group that our artist will be wearing a coat, because it is going to be set outside it would be appropriate to do so. The main brands we have looked at are Top Man and Urban Outfitters for the clothing and Schuh for the shoes. These brands are relevant because these are the places that our target audience are most likely to shop in, so it makes sense that the clothes our main character wears are from these shops. Clothing is an important element to consider as our character must fit in with the genre that we are using. It is also important for our artist to look current and up with the lastest fashion trends, as it will make the video look modern and current.

Top 6 Alternative Rock Songs















This is the current best six songs for the genre that we have chosen. This will be a useful source to look at throughout the process as we can also watch the videos that accompany these songs and they may provide some ideas. We will also be able to track what is current in terms of videos as we move along the process of creating our video.

Audience

Who Are They?

These are the people that we are going to have to adapt our video for, if our video does not appeal to our target audience then we have not done a good enough job. Before we can start to cater for them we have to accurately define who they are, not just what age or gender they are but what are their interests where do they shop for clothes or music. For this I am going to use the UK Tribes website. We identified our audience is Alternative as it fits with our genre Alternative rock. On the right is an image from the Uk tribes website that highlights our audiences interest and where thye get thier music from.

Our audience are interested in the music magazine NME, this is good as our music genre that we have chosen fits is incorporated in to this magazine. Here is picture of the artists of our song, Noel Gallagher appearing on the front cover of this magazine. The fact that our artist had already got links with a magazine our audience like means that we have already catered to some of their interests, they will hear the song in our video and relate it to the style of NME.

Our target audience watch 4oD, which means they enjoy watching programmes like 8 out of 10 cats, The Inbetweeners, Fresh Meat and Hollyoaks. These television shows often play music from our genre, whether that be in transitions or in their subtitles. The UK tribes website states that our target audience shop in Top Man, this will be something we have to consider when choosing our artists clothing. We want the audience to be able to relate with and respect the artist because of the clothing they are wearing.

On the right is XFM's current play list. This came up as a radio station that our target audience listened to. As you can see the song that we have chosen in on their current play list, this is significant because it means that our song is relevant to our target audience of alternative

Ideas for Video

Bubbl Brainstorm




















Here is our brainstorming process for our video. This is only a starter, these ideas will all be developed and some of them cut out. For this I used 'bubbl', its easy and effective, it allowed us to brainstorm easily and it is also saved so it cant be misplaced like a piece of paper would. It also allowed us to provide something that would look aesthetically pleasing.

In our brainstorm we looked at all the areas that we need to cover when making a music video and jotted down our initial ideas, a good thing with Bubbl is that it allows you to develop your ideas in the form of a spider diagram. Then when you think you are finished you can have a look through and add stuff that you may have missed.

Planning procces

Here is our planning process and how we got to choosing our song 'What A Life', for this I used the programme prezi for this. Its very easy to use and allows me to show our planning stage without just typing it.