Michael Jackson - Scream

This is the most expensive music video, according to the Guinness Book of World Records with a total cost of $7 million. It did receive 11 MTV Video Music Award Nominations and won 'Best Dance Video' in 1995. However I personally do not think this video is his best work.

Whats the Best?

Here is what videos Channel 4 voted as their best 15 of all time.

1.Michael Jackson: Thriller
2.Peter Gabriel: Sledgehammer
3.A-ha: Take on Me
4.Queen: Bohemian Rhapsody
5.Madonna: Like a Prayer
6.Robbie Williams: Rock DJ
7.Michael Jackson: Billie Jean
8.The Verve: Bittersweet Symphony
9.Madonna: Vogue
10.Nirvana: Smells Like Teen Spirit
11.Coldplay: The Scientist
12.Michael & Janet Jackson: Scream
13.Pink Floyd: Another Brick in the Wall
14.Christina Aguilera: Dirrty
15.REM: Everybody Hurts

Stand By Me- Oasis

The thing that makes this video great is that it encourages a second viewing. This is created by its storyline that all fits together at the end, showing that what we see at first is not always the way people are. This is signified by the lyric, 'nobody knows the way its gonna be', which also highlights the relationship between lyrics and video. As this is what the video is all about.

The other thing that makes this video appealing is its twist, sometimes music videos are creative but do not always challenge the viewer to think for themselves. When I watched this for the first time I myself believed that the people in the video were doing things against the law, and this is what oasis are highlighting. The fact that society pre judges people based on stereotypes without seeing the full picture.

The video also makes people self evaluate themselves , a lot of people myself included would have judged these people upon appearance and after watching the video we think to ourselves, 'do I judge people?'
This man (see right), will often be stereotyped as a thug, who is very aggressive, which is illustrated in this picture. This is the stage at which people judge this man, we assume he is hurling abuse at somebody.When we watch more of the video we see that he is actually shouting to warn people of the out of control motorcycle. There is also another example of a man who spits on the floor, we then see the police walk round the corner and he runs off. We just assume that is a low life who has no respect for the place he lives. Infact he has spat out his drink in shock, when he sees the bike about to hit the girl. He then sprints over to her and saves her life.

OK Go - Here It Goes Again

Here is one of my favourite music videos. I like it because its innovative and creative. Its also very unique and challenges the normal music video, their movements fit perfectly with the music and the beat.

The Buggles - Video Killed The Radio Star

This is the first ever music video aired by MTV.

The Journey of Music Videos

In 1981, the music video had less significance than it does today, it can lead to the success of an artist. It was MTV who gave the music video significance, and when they aired the first ever music video, 'Video Killed the Radio Star' by The Buggles. This was the first time the music video could actually influence a artists status in the music industry, for example Madonna's career was greatly aided as she became notoriously well known for her sex appeal.


Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist. Collections of music videos are being sold on tapes or DVDs. Music video's greatest fans are apparently watching them muted just to enjoy their artistic value, as they consider it to be a new form of art. They consider that a music video should be assessed based on its visual qualities and not on the song quality. It seems that the music 'gurus', corporate managers, have realised the potential of using female sex-appeal in music videos, The advances in technology has meant that television can be interest specific, with the introduction of sky.therefore this feature is being used excessively as it is more popular for the public. One of the most sexually explicit videos is Christina Aguilera's Dirty, she is heavily sexualized, the argument is that this video has made the song more popular especially amongst males because of its content.

In the 80's Rowan Atkinson launched a comedy programme called 'Not the Nine O'clock News' it was shown at the same time as the nine o'clock news and was and altenrtaive. The itself programme involved parody songs, comedy sketches, re-edited videos. The catch phrase was 'Nice video shame about the song' this highlights how in many cases the videos were of very good quality and were alot better than the song.

The famous Micahel Jackson video 'Thriller', is seen by many as the best video ever, it was directed by John Landis who was a film director. This completley changed the face of music videos as they became a production and more like mini films.

For example KERRANGS music channel, will attract different audiences to magics. 30 years on the MTV have expanded, into various sections. They have several sections including MTV Rocks, Hits and Base. As well as MTV other companies have their own music channel in which songs are played, radio channels such as Magic and KISS including other well known channels like the The Hits and VIVA have joined the industry.

Briefs

Briefs

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• a cover for its release as part of the digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

• a website homepage for the film;
• a film magazine front cover, featuring the film;
• a poster for the film.

3. The first level of a new computer game, together with two of the following three options:

• the cover for the game's package;
• a magazine advertisement for the game;
• a radio advertisement for the game.

NOTE: All material for all tasks are to be produced by you yourself with the exception of acknowledged non-original sound or image material used in a limited way in video / radio work.

Formats - Video work must be in DVD format; audio work must be in CD format. No print item should be larger than A3 size. Games should be either in Flash format or playable on an exiting console.

REMEMBER:

• Maintain a consistent house style throughout all 3 platforms i.e. same colour schemes, page layouts, mode of address etc.
• Maintain a tangible link between all 3 media products e.g. use still frames from a video sequence within a poster or DVD cover and or embed clips of video within a webpage.
• Create a logo that will brand the product across all 3 platforms.
• Incorporate the expectations of your audience into your product.