The plan was for Matt and Adam to go up and film the London Eye, section of our video and myself and Jack were going to meet them after our football match. After our game I got a call from Jack saying that his workload at school ment that he would be unable to perform in our video. Intially I was very annoyed with him but I could empathise with him.
I immediatley rang Matt and informed him of the news, he then informed me that they Eye was closed, things could only get better from here. They did. On the way home Matt rang up his mate Glenn Rice, and asked him in he wanted to be the main character in our video, he said yes.
Glenn is in a band called Go-Zilla, so he is a natural musician, he can play the drums and has been part of making music videos for his band before. He also did Media Studies and had to make a video so we hope to benefit from his knowledge and hope he can pass onto us what went well for him and what they would have improved. Glenn's musical background means that he has experience of lip syncing, which will make our jobs much easier when we get to London. He may even be able to pass on some ideas to us of good shots or angles that we may have missed.
Here is a picture of Glenn playing the guitar, in our video, he will have a guitar and we will film close ups of his hand strumming the guitar, this will make it more realistic because he has experience of playing this instrument.
Saturday, 31 December 2011
Thursday, 29 December 2011
Risk Assessment
Before we start filming it is important that we evaluate all the potential risks before we start filming our video.
London is an area where the roads are full of congestion and we as a group will have to be very wary when crossing these busy roads. When in London we will have to be patient crossing the roads despite time constrictions. We will always look for appropriate crossing areas and focus on the road when crossing. One of our shots in our video includes Glenn crossing the road whilst singing, we will have to ensure that the road is completely safe and empty so he can cross.
These can be very busy especially during rush hour, whe will have to make sure that we are aware of all the possible dangers at a train station. These stations can also be a hotspot for theft, so we should be aware of this, espescially as we are using expensive equipment. We need to make sure we all stick together as a group, because these stations can be very crowded. Avoiding peak periods will enable us to use our time better.
Time is precious for us, we do not want to rush our filming but we need to make sure we use our time effectively. This is why I have drawn out a to do list, this will help us stay focused on what we need to do, and we can work out how to get to all of our locations in the shortest period of time.
Crime is high in London and in specific areas, some of our video requires us to film in some of these areas. We need to make sure our equipment is with us at all times and that we stick together, because if one of us gets isolated they are more likely to become a target to a theif.
Busy Roads
Train Stations
These can be very busy especially during rush hour, whe will have to make sure that we are aware of all the possible dangers at a train station. These stations can also be a hotspot for theft, so we should be aware of this, espescially as we are using expensive equipment. We need to make sure we all stick together as a group, because these stations can be very crowded. Avoiding peak periods will enable us to use our time better.
Time Management
Time is precious for us, we do not want to rush our filming but we need to make sure we use our time effectively. This is why I have drawn out a to do list, this will help us stay focused on what we need to do, and we can work out how to get to all of our locations in the shortest period of time.
Filming in Crime stricken areas
Crime is high in London and in specific areas, some of our video requires us to film in some of these areas. We need to make sure our equipment is with us at all times and that we stick together, because if one of us gets isolated they are more likely to become a target to a theif.
Tuesday, 27 December 2011
Final Cut Pro
We are going to use Final Cut to edit our video, this will make our video more realistic as we will be able to use all the transitions and effects that are used in the best modern day videos.
None of our group have ever used this software so it will be a learning process, and we will make mistakes along the way. This is one of the reasons for doing an animatic, because we learn how to use the software so that when it comes to the real thing we are more confident. This is the same as when we made our music magazines at AS level, we made a school magazine front cover and contents page to improve our confidence at using the software which in that case was Photo shop. This meant we are able to work to a good standard without taking too much time in making the magazine.
Thursday, 15 December 2011
Fix You
Coldplay are renound for making excellent videos that grip thier audience for example the video The Scientist is excellently filmed and edited. I am going to look at the video for Fix You, which is half narrative and half performance.
In the early stages Chris Martin is staring down the camera singing the opening lyrics, this incorporates the audience and involves them with the lyrics. Andrew Goodwin states that the lyrics either match or contradict the visuals, in this case the match, the lyric 'stuck in reverse' is followed by Chris Martin stopping and walking backwards. The first cut comes after 38 secs this is reflective of the mellow tone of the music, this video is about a journey and if there were multiple cuts its would look odd as the music is not fast paced.
This changes after 2 minutes 30 seconds, when the main character starts to run as the music picks up speed, we also see that he runs through all the locations that he has been shot so far in, this indicates the idea of a journey. This effect is helped by the use of a handheld camera in some parts, this allows gives the effect that we are chasing his and that we are involved.
The lyrics are matched with the lighting and facial expression of the character. The lyric for this shot is "when you lose something you cant replace". The idea of loss is shown by the low key lighting and the main character diverting his gaze from the camera. This suggests a sadness and regret, he is deep in thought therefore his facial expression is reflecting this.
For the chorus, there is a transition that takes us back to the first setting in the video, this links to the idea of creating a base in your video that can be referenced throughout. One of the main lyrics in the chorus is 'lights will guide you home', throughout the song there are constant rays of light that appear from over Chris Martin's shoulder or behind him. This is another case of lyrics matching the visuals, this is something that we will have to be aware of when filming our video, we need to make our video unique to our song.
Chris Martin ends up running up the stairs to a massive crowd at a concert, the lyrics are matched in the storyline, the lights have guided him to his home, which is the stage. We then see much more colourful lighting to reflect the positive mood and their are more vigorous movements from Martin himself and the crowd. This suggests that he is in a joyful state of mind because he is home, when he is performing there is a light in front of him, this signifies last the light in his journey home.
In the early stages Chris Martin is staring down the camera singing the opening lyrics, this incorporates the audience and involves them with the lyrics. Andrew Goodwin states that the lyrics either match or contradict the visuals, in this case the match, the lyric 'stuck in reverse' is followed by Chris Martin stopping and walking backwards. The first cut comes after 38 secs this is reflective of the mellow tone of the music, this video is about a journey and if there were multiple cuts its would look odd as the music is not fast paced.
This changes after 2 minutes 30 seconds, when the main character starts to run as the music picks up speed, we also see that he runs through all the locations that he has been shot so far in, this indicates the idea of a journey. This effect is helped by the use of a handheld camera in some parts, this allows gives the effect that we are chasing his and that we are involved.
The lyrics are matched with the lighting and facial expression of the character. The lyric for this shot is "when you lose something you cant replace". The idea of loss is shown by the low key lighting and the main character diverting his gaze from the camera. This suggests a sadness and regret, he is deep in thought therefore his facial expression is reflecting this.
For the chorus, there is a transition that takes us back to the first setting in the video, this links to the idea of creating a base in your video that can be referenced throughout. One of the main lyrics in the chorus is 'lights will guide you home', throughout the song there are constant rays of light that appear from over Chris Martin's shoulder or behind him. This is another case of lyrics matching the visuals, this is something that we will have to be aware of when filming our video, we need to make our video unique to our song.
Chris Martin ends up running up the stairs to a massive crowd at a concert, the lyrics are matched in the storyline, the lights have guided him to his home, which is the stage. We then see much more colourful lighting to reflect the positive mood and their are more vigorous movements from Martin himself and the crowd. This suggests that he is in a joyful state of mind because he is home, when he is performing there is a light in front of him, this signifies last the light in his journey home.
Wednesday, 14 December 2011
Tuesday, 13 December 2011
Animatic
Over the last few weeks we have been creating our animatic for our video, this will help us piece together what our video will look like. This is will help us develop our original ideas and fit the still images we have drawn to the track we have selected. Some of our ideas did not actually fit with the music as we thought so we had to edit them.
Doing our animatic will help us get to grips with using Final Cut, which none of us have ever used before, doing this helped us distinguish roles for the group. We all started to have a go on Final Cut and Matt got to grips with it quicker so we decided that he would do the editing of the animatic and the majority of the video. Adam and I where better artists and worked together to create the drawings and send them to Matt to put on Final Cut.
Here are our storyboards that we have drawn, we have taken individual shot of each of the frames, this is what will make up our anamatic.
Tuesday, 6 December 2011
"The London Eydea"
One of the lyrics for our song is 'some say you might lose your mind', we struggled to find a visual that would fit well with this lyric. Initially we thought that an image of a normal person going crazy would fit the bill, but it would be very difficult for us to see someone doing this and catch them with our camera. We were searching for locations in London when we got to the famous London Eye, we stopped and admired. Then we had the idea, what if we filmed it going round once, then speeded it up this could have the effect of somebody losing their mind.
Leake Street
We went up to London on the 30th November to have a look at some possible locations for our video. We had an idea that we would use Leake Street at some stage in our video, but when we got there we realised that it was the perfect location for chorus of the song to be filmed. Its unique graffiti makes it a realistic setting for a music video. As you can see from the pictures we took their are many images that could fit in our video and also areas that are well lit and areas that are darker. We decided to use this as the base for the song, this is where the video will start and finish.
Wednesday, 16 November 2011
Inspiration
This shot comes from the video 'Love Kicks' by Example, this type of shot is used throughout. The reason I like these shots because they allow you to show four events in one shot. Which is more effective than showing four different cuts very quickly.
This where we got the inspiration for the tunnel idea that we are going to use, its from Coldplay's video 'Fix You'. This was filmed near The Reebok Stadium in Bolton. Our tunnel will be Leake Street, and this is where the chorus of our video will be shot.
This is the establishing shot from Coldplays Every teardrop is a waterfall. This shot sets the scene and the time of day. This gives the audience clarity at the start of the video. In our video we are going to establish the scene by showing an empty shot of Leake Street. This will then be used as a base to film the rest of our video and we will cut to it during the chorus.
This is a shot of Noel Gallagher who is the artist of our song busking, this gave us the idea to have our character in an underpass busking. Although Noel is in a doorway we feel that this shot would be just as effective in Leake Street.
Tuesday, 15 November 2011
Copyright Permission Letter
Adam filled in a copyright permission letter to send to the record company who own the rights to our song. This is very important because if we do not receive permission we can not use the song 'AKA ...What A Life'. The record label is called 'Sour Mash Records' Adam could not find an email address so he printed off the letter and sent it. If we do not get the required permission we will have to start the process again and pick a new song.
Tuesday, 1 November 2011
Noel Gallagher's High Flying Birds - AKA... What A Life!
Here is the video that has just been released by Noel Gallagher. The video stars Russel Brand, and is part of the whole story that Noel is telling in his album High Flying Birds. Its 8.14 in length our video will be alot shorter than this, the ideas we have for our video is completley different to the ideas of Noel Gallagher and his record label. As a group we believe that the difference in ideas is a good thing, our video will be unique, if the ideas that Noel Gallagher had were the same to ours then we may have had to scrap the song and choose another meaning all of our planning would have gone to waste.
Noel Gallagher releases 'What A Life' video
Adam was looking on the sun online when he found an article about our main artist Noel Gallagher so he clicked on it.
It turns out that Noel Gallagher is going to release a video for his new record AKA What a Life. Its going to be filmed in California, Arizona and New Mexico, and is going to star Russell Brand.
This could make it harder for us as people will compare our video with the professional video, and it may make it difficult to develop for us to use all of our own ideas. On the other hand it could give us some very good ideas, from the description and the location given by the sun it appears that oour idea is different to Noels and they will be shot in different locations.
It turns out that Noel Gallagher is going to release a video for his new record AKA What a Life. Its going to be filmed in California, Arizona and New Mexico, and is going to star Russell Brand.
This could make it harder for us as people will compare our video with the professional video, and it may make it difficult to develop for us to use all of our own ideas. On the other hand it could give us some very good ideas, from the description and the location given by the sun it appears that oour idea is different to Noels and they will be shot in different locations.
Thursday, 6 October 2011
Possible Locations
Another element that could prove pivotal to how 'real' our video looks. Myself, Adam and Matt were all adamant that we would not just stick to local areas or woods, how many MTV videos are shot in woods? not many. Local areas are to recognizable and would take away from the reality of our video.
Southbank
This is a setting that would benefit our video, because it its such a popular destination that we will find all sorts of characters. This will make our video look more valid as it about peoples lives, and if we can video interesting characters we will be exploring all variations of life. This setting would be good both early morning and at night, as it captures so many landmarks in one shot.
Tube Stations
Tube stations will be brilliant during rush hour some of our ideas for the video consist of people in a rush. We will also be able to see people who work in the city but also tramps who may be begging outside. Tube stations will also provide a good location for our character to busk, we have an idea of him sitting against the wall playing his guitar.
Under Passes
Under passes will be useful for shots of our artist playing his guitar and singing along to the music. It may also be good when we end the video, our main character could walk out of the underpass with his guitar in hand.
Something we will have to consider is going to places that are in good condition, like West London and places that look a bit worn down. This will help us get contrasting shots of the rich and poor, because our song is about what a life, so this should be shown through everyone's perspectives. An idea that we have had is that for the start of our video we will show a montage of shots taken very early morning, when the streets are empty. We believe that this idea fits the music at the start of our song, this in turn allows us to set the scene early on in our video.
Friday, 30 September 2011
Main Artist
This is the person who we have decided to use in our music video. He plays for my football team and is very passionate about his music.
He can also play the guitar, as we plan to use a guitar as one of our main props this helps. Although he will not be playing the actual guitar he will be able to make it look as if he is, as apposed to someone just moving their hand pointlessly up and down the guitar.
He also does singing and organises concerts at his school, he will be miming our song, so the fact that he has experience in learning the words to a song will make the process a lot easier for us. His musical experience could also help us as he may be able to offer his opinion if he believes something does not look right or if we could make something better.
We all believe that he fits the role well, he also looks the part and dresses in a similar fashion to what we wanted our main character to dress.
Thursday, 29 September 2011
Genre
Alternative Rock
The Smashing Pumpkins, Green Day, Oasis, Weezer, Radiohead, The Smiths, The White Stripes, Linkin Park and Muse, are all examples of Alternative Rock bands. The term alternative means that the music is different to mainstream rock.
Something we have considered is using is an acoustic guitar, something we have to consider are what instruments are common in Alternative rock videos. These are:
Electric Guitar
Bass guitar
Drums
Keyboards
The Main Character
This is the sort of person that we are going to use as the main character of our video. This is one of the most important part of the video because if our main character does not look realistic the video wont look MTV quality. If the main character is what people are going remember the video for, if we have a person who fits our genre of music and someone our audience can relate with. Looking back on work from previous years that I did not like the main characters were either too young or did not look realistic, some of the work that I like used a person who would not have looked out of place in a MTV video, which is the effect we are looking to achieve.
Clothing
Here is a quick montage of clothes that I believe would suit our main character and our genre of music. We have decided as a group that our artist will be wearing a coat, because it is going to be set outside it would be appropriate to do so. The main brands we have looked at are Top Man and Urban Outfitters for the clothing and Schuh for the shoes. These brands are relevant because these are the places that our target audience are most likely to shop in, so it makes sense that the clothes our main character wears are from these shops. Clothing is an important element to consider as our character must fit in with the genre that we are using. It is also important for our artist to look current and up with the lastest fashion trends, as it will make the video look modern and current.
Top 6 Alternative Rock Songs
This is the current best six songs for the genre that we have chosen. This will be a useful source to look at throughout the process as we can also watch the videos that accompany these songs and they may provide some ideas. We will also be able to track what is current in terms of videos as we move along the process of creating our video.
The Smashing Pumpkins, Green Day, Oasis, Weezer, Radiohead, The Smiths, The White Stripes, Linkin Park and Muse, are all examples of Alternative Rock bands. The term alternative means that the music is different to mainstream rock.
Something we have considered is using is an acoustic guitar, something we have to consider are what instruments are common in Alternative rock videos. These are:
Electric Guitar
Bass guitar
Drums
Keyboards
The Main Character
This is the sort of person that we are going to use as the main character of our video. This is one of the most important part of the video because if our main character does not look realistic the video wont look MTV quality. If the main character is what people are going remember the video for, if we have a person who fits our genre of music and someone our audience can relate with. Looking back on work from previous years that I did not like the main characters were either too young or did not look realistic, some of the work that I like used a person who would not have looked out of place in a MTV video, which is the effect we are looking to achieve.
Clothing
Here is a quick montage of clothes that I believe would suit our main character and our genre of music. We have decided as a group that our artist will be wearing a coat, because it is going to be set outside it would be appropriate to do so. The main brands we have looked at are Top Man and Urban Outfitters for the clothing and Schuh for the shoes. These brands are relevant because these are the places that our target audience are most likely to shop in, so it makes sense that the clothes our main character wears are from these shops. Clothing is an important element to consider as our character must fit in with the genre that we are using. It is also important for our artist to look current and up with the lastest fashion trends, as it will make the video look modern and current.
Top 6 Alternative Rock Songs
This is the current best six songs for the genre that we have chosen. This will be a useful source to look at throughout the process as we can also watch the videos that accompany these songs and they may provide some ideas. We will also be able to track what is current in terms of videos as we move along the process of creating our video.
Audience
Who Are They?
These are the people that we are going to have to adapt our video for, if our video does not appeal to our target audience then we have not done a good enough job. Before we can start to cater for them we have to accurately define who they are, not just what age or gender they are but what are their interests where do they shop for clothes or music. For this I am going to use the UK Tribes website. We identified our audience is Alternative as it fits with our genre Alternative rock. On the right is an image from the Uk tribes website that highlights our audiences interest and where thye get thier music from.
Our audience are interested in the music magazine NME, this is good as our music genre that we have chosen fits is incorporated in to this magazine. Here is picture of the artists of our song, Noel Gallagher appearing on the front cover of this magazine. The fact that our artist had already got links with a magazine our audience like means that we have already catered to some of their interests, they will hear the song in our video and relate it to the style of NME.
Our target audience watch 4oD, which means they enjoy watching programmes like 8 out of 10 cats, The Inbetweeners, Fresh Meat and Hollyoaks. These television shows often play music from our genre, whether that be in transitions or in their subtitles. The UK tribes website states that our target audience shop in Top Man, this will be something we have to consider when choosing our artists clothing. We want the audience to be able to relate with and respect the artist because of the clothing they are wearing.
On the right is XFM's current play list. This came up as a radio station that our target audience listened to. As you can see the song that we have chosen in on their current play list, this is significant because it means that our song is relevant to our target audience of alternative
These are the people that we are going to have to adapt our video for, if our video does not appeal to our target audience then we have not done a good enough job. Before we can start to cater for them we have to accurately define who they are, not just what age or gender they are but what are their interests where do they shop for clothes or music. For this I am going to use the UK Tribes website. We identified our audience is Alternative as it fits with our genre Alternative rock. On the right is an image from the Uk tribes website that highlights our audiences interest and where thye get thier music from.
Our audience are interested in the music magazine NME, this is good as our music genre that we have chosen fits is incorporated in to this magazine. Here is picture of the artists of our song, Noel Gallagher appearing on the front cover of this magazine. The fact that our artist had already got links with a magazine our audience like means that we have already catered to some of their interests, they will hear the song in our video and relate it to the style of NME.
Our target audience watch 4oD, which means they enjoy watching programmes like 8 out of 10 cats, The Inbetweeners, Fresh Meat and Hollyoaks. These television shows often play music from our genre, whether that be in transitions or in their subtitles. The UK tribes website states that our target audience shop in Top Man, this will be something we have to consider when choosing our artists clothing. We want the audience to be able to relate with and respect the artist because of the clothing they are wearing.
On the right is XFM's current play list. This came up as a radio station that our target audience listened to. As you can see the song that we have chosen in on their current play list, this is significant because it means that our song is relevant to our target audience of alternative
Ideas for Video
Bubbl Brainstorm
Here is our brainstorming process for our video. This is only a starter, these ideas will all be developed and some of them cut out. For this I used 'bubbl', its easy and effective, it allowed us to brainstorm easily and it is also saved so it cant be misplaced like a piece of paper would. It also allowed us to provide something that would look aesthetically pleasing.
In our brainstorm we looked at all the areas that we need to cover when making a music video and jotted down our initial ideas, a good thing with Bubbl is that it allows you to develop your ideas in the form of a spider diagram. Then when you think you are finished you can have a look through and add stuff that you may have missed.
Here is our brainstorming process for our video. This is only a starter, these ideas will all be developed and some of them cut out. For this I used 'bubbl', its easy and effective, it allowed us to brainstorm easily and it is also saved so it cant be misplaced like a piece of paper would. It also allowed us to provide something that would look aesthetically pleasing.
In our brainstorm we looked at all the areas that we need to cover when making a music video and jotted down our initial ideas, a good thing with Bubbl is that it allows you to develop your ideas in the form of a spider diagram. Then when you think you are finished you can have a look through and add stuff that you may have missed.
Planning procces
Here is our planning process and how we got to choosing our song 'What A Life', for this I used the programme prezi for this. Its very easy to use and allows me to show our planning stage without just typing it.
Lyrics to What A Life
Lyrics | Noel Gallagher lyrics - AKA... What A Life lyrics
The lyrics are a crucial part to our video, a key factor to a successful music video is how well the lyrics fit the actions of the main character. The obvious lyric is 'what a life', which is what we have based our main idea around, but we do not want to over do the link between music and lyrics and have every single lyric apparent in our video. Music videos tend to pick out a few phrases and develop them in to the basis of the video.
Wednesday, 28 September 2011
Video Analysis
Don't Look Back in Anger- Oasis
As Oasis a potential band that we may use for our video I have decided to analyse one of their video, to see how they link their style of music to a video. This will also make a good reference point and could provide us with some inspiration if we decide to use an Oasis song for our video.
A general convention of Oasis's video is half performance, half storyline as seen in my previous focus on the video Stand By me. This video is no different the appearance of instruments like the drums and guitar are frequent because Oasis are a band means they can involve all of the group members. In our video we are going have our character with a guitar in which he will sing the chorus of the song, we feel as a group that the song needs a singular setting for the chorus.
Roughly 8 seconds into the video there are some sharp cuts that fit to the musics beat, this highlights how important it is to relate the video to the music. The first line that Noel sings is 'slip inside the eye of your mind', when he says this he is holding a magnifying glass over his eye so its emphasised, highlighting the link to the lyric. The magnifying glass symbolises exploring someones mind, although its not neccessary to have a visual for each lyric this works well. During the early stages of the video great emphasis is placed on the group themselves, this is done because they want to increase possible sales by making the band the focul point.
The title of the song highlights the sense of voyuerism, the term 'Look' indicates that there is going to be a strong notion of looking. For example the women looking down on them as they pull up to the house in the cab. Throughout the video we see the characters looking directly down the camera, this helps to involve the audience and brings them into the storyline. This also occurs when there is a line of women dressed in white of which we see two look directly at us. Throughout the video there are reaccuring objects and shots. For example the low angle shot looking down on the black cab is seen twice, also the image of the white chair is seen at the start and Noel is sitting on the same chair near the end of the video. We also see the British flag at the start and end of the video. This is a good way of giving things importance if they appear more than once.
The transitions in the video are reflective of the pace and beat of the video, the song is slow paced meaning the transitions are generally slow. The transitions consist of cross dissolves, it would not fit with the slow paced of the editing if there were fast cuts. This is something that we must consider when making our video, people should be able to visualize what our videos transitions will be like based on the music alone. Our song is of a similar pace to this so we will be using similar shots and transitions to this video.
The final shot of the video relates to the music, the fact that he is looking backwards out of a cab. He is reinforcing the message of the song which is 'Do look back in anger'. This is a conclusive way to end the video because this is the last thing that the audience takes away from the video.
As Oasis a potential band that we may use for our video I have decided to analyse one of their video, to see how they link their style of music to a video. This will also make a good reference point and could provide us with some inspiration if we decide to use an Oasis song for our video.
A general convention of Oasis's video is half performance, half storyline as seen in my previous focus on the video Stand By me. This video is no different the appearance of instruments like the drums and guitar are frequent because Oasis are a band means they can involve all of the group members. In our video we are going have our character with a guitar in which he will sing the chorus of the song, we feel as a group that the song needs a singular setting for the chorus.
Roughly 8 seconds into the video there are some sharp cuts that fit to the musics beat, this highlights how important it is to relate the video to the music. The first line that Noel sings is 'slip inside the eye of your mind', when he says this he is holding a magnifying glass over his eye so its emphasised, highlighting the link to the lyric. The magnifying glass symbolises exploring someones mind, although its not neccessary to have a visual for each lyric this works well. During the early stages of the video great emphasis is placed on the group themselves, this is done because they want to increase possible sales by making the band the focul point.
The title of the song highlights the sense of voyuerism, the term 'Look' indicates that there is going to be a strong notion of looking. For example the women looking down on them as they pull up to the house in the cab. Throughout the video we see the characters looking directly down the camera, this helps to involve the audience and brings them into the storyline. This also occurs when there is a line of women dressed in white of which we see two look directly at us. Throughout the video there are reaccuring objects and shots. For example the low angle shot looking down on the black cab is seen twice, also the image of the white chair is seen at the start and Noel is sitting on the same chair near the end of the video. We also see the British flag at the start and end of the video. This is a good way of giving things importance if they appear more than once.
The transitions in the video are reflective of the pace and beat of the video, the song is slow paced meaning the transitions are generally slow. The transitions consist of cross dissolves, it would not fit with the slow paced of the editing if there were fast cuts. This is something that we must consider when making our video, people should be able to visualize what our videos transitions will be like based on the music alone. Our song is of a similar pace to this so we will be using similar shots and transitions to this video.
The final shot of the video relates to the music, the fact that he is looking backwards out of a cab. He is reinforcing the message of the song which is 'Do look back in anger'. This is a conclusive way to end the video because this is the last thing that the audience takes away from the video.
Back to the drawing board
We decided that all our previous choices were to obvious and that people knew the songs and artists voices. The big question we had to answer was how do you find a song that you have never heard of? I came up with the idea of going on the soccer am website, and looking at all the featured bands that have appeared on the show. As from previous experiences I have seen a band on soccer am and liked their music even though I had never heard of them. I looked at the featured bands and nothing jumped out at me, I started looking through the songs that play when they show the goals of the week etc. I clicked on Noel Gallagher song 'What a Life'. Noel Gallagher was a perfect artist for us, because we all really like Oasis, and Noels voice is key to some songs, but this song was a less known song but still sounded like an Oasis song.
I was listening to the song and I loved it, I knew that I had heard it somewhere else but could not put my finger on it. Thats when Adam realised that the song was on the latest Vauxhall advert, advertising the England football team.
One of the great things apart from the actual song is the fact that there is not an original music video, this means there is nothing that people can compare it to.
Thursday, 22 September 2011
Mood Board
Here is a general idea of artists that we have thought about using. Most of these are bands with an indie style, this is the style that we want our main character to have. Most of these images are shot on the street, this is a location that we are defiantly going to use, baring a few of the artists they are mainly dressed in black or darker colours. This could be reflective of the genre, or maybe the song that are shooting the video, this is something that we will have to consider if our song is reflective or about loss we will have to dress our character in darker colours to reflect the mood.
Where to start ...
The first thing we needed to decide was a song. We brainstormed ideas of potential artists, we wanted a song that had a storyline that we could develop. Some of the artists we started looking at were:
Through the hard times, people say that you gotta be strong
Through these hard times, people say you gotta keep going on
Through the hard times, people try and kick you when you're down
Through these hard times, don't it always seem like there's never anyone around to help you when you're strung out?
(Through these hard times)
When you're falling out, no one seems to care
(Through these hard times)
They just run you down, tell you that life isn't fair, no.
Plan B - Hard Times lyrics | LyricsMode.com
Another plus point of the song is that everyone can relate to it, everyone experiences hard times in their life, so they can relate to the lyrics, if our audience can not relate to our video then why will they watch it. We were imagining the video being shot in London with the main character walking around and on his way seeing people who are having a 'hard time'. We could also throw in the characters personal experiences via flashbacks.
From the very start we decided we wanted a song that was not well known and from an artist who people did not really know. We felt that throughout our video people would be constantly recognizing Plan B's voice, taking away the reality from the video. We decided as a group that we wanted our video looked as if it could be on MTV, and not as if we'd just chosen our favourite artists and made a video. So back to the drawing board we went.
- Scouting for Girls- James Bond and Need a Holiday
- Coldplay- Scientist
- Oasis- Lyla
- The Rifles
- Plan B- Hard Times
- The Script- For the first time
Through the hard times, people say that you gotta be strong
Through these hard times, people say you gotta keep going on
Through the hard times, people try and kick you when you're down
Through these hard times, don't it always seem like there's never anyone around to help you when you're strung out?
(Through these hard times)
When you're falling out, no one seems to care
(Through these hard times)
They just run you down, tell you that life isn't fair, no.
Plan B - Hard Times lyrics | LyricsMode.com
Another plus point of the song is that everyone can relate to it, everyone experiences hard times in their life, so they can relate to the lyrics, if our audience can not relate to our video then why will they watch it. We were imagining the video being shot in London with the main character walking around and on his way seeing people who are having a 'hard time'. We could also throw in the characters personal experiences via flashbacks.
From the very start we decided we wanted a song that was not well known and from an artist who people did not really know. We felt that throughout our video people would be constantly recognizing Plan B's voice, taking away the reality from the video. We decided as a group that we wanted our video looked as if it could be on MTV, and not as if we'd just chosen our favourite artists and made a video. So back to the drawing board we went.
The Brief
After much deliberation, we decided on our group. It was Adam Ralph, Matt Gutteridge and I, the group works well as we all have similar tastes in music.
We knew that we would have to make a music video but we had to decide which two of the ancillary tasks we will be doing. It was a pretty simple decision that we all agreed on the two that are highlighted. Below is our brief.
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
We knew that we would have to make a music video but we had to decide which two of the ancillary tasks we will be doing. It was a pretty simple decision that we all agreed on the two that are highlighted. Below is our brief.
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- a website homepage for the band;
- a cover for its release as part of the digipak (CD/DVD package);
- a magazine advertisement for the digipak (CD/DVD package).
Thursday, 8 September 2011
Camera Shots and Effects that I liked
I want the music video that we produce to be current, so I decided to look through a current single, Wretch ft Josh Kumra- Don't Go. I was watching the video and after 27 secs I saw this shot.(picture right)The reflection in the water is a good shot to symbolize a reflective mood and a unique way of showing that the main character in a shot without using a simple medium shot.
Here is another shot from the same video, this is a good shot to show a coming together of two people, instead of just having a shot of them jumping into each others arms. This would be a good shot to use if a couple were breaking up as you could have the hands moving apart. Then at the end of the video if the two characters get back together the hands could re unite.
This next point is a transition, I came across it when searching for a shot of the sun rising in the video Watch the Sun Come Up- Example. This transition is one of the best transitions I have come across when looking through music videos. Throughout the video a cartoon affect is used for transitions, this transition starts at 43 secs and ends two seconds later. Example is shot walking up to buildings which are in normal colour and stature. They are then transformed into a black and white cartoon.(see right). The buildings then fold up until a flat shape and then turns into the sea. This cartoon is then wiped so the white cartoon changes to normal sea. (see left)
This shot on the right, is an effective way to show time passing, the shot works and also keeps the continuity of the video. Rather than showing the man shaving from start to finish its shows three way split screen.
Wednesday, 27 July 2011
Andrew Goodwin
Conventions of Music Videos
He stated that music videos started to focus on the main artist, via close ups. This can be seen in the video 'Its Raining Men', in which Geri Halliwell is highly sexualised. The video also includes extreme close ups of Geri, she is often pictured touching her body as highlighted by these screen grabs taken from the video. All these shots contribute to the explicit nature of the video this places all the foucs on the artist in an attempt to promote the artist and raise their profile.
Goodwin also stated that key to most videos was voyeurism. This the 'notion of looking', this is created in videos by people looking through windows, but in many videos showing an establishing shot of a window and then a zoom into the house. The video that I have previously analysed 'Stan' has many examples of voyeurism, whether that be the numerous posters on the wall of Eminem or the first shot in the video of the window, so it makes the audience feel as if they are looking in. Goodwin stated that in most videos there is voyeuristic treatment of the female body as seen in 'Its Raining Men'.
Other Conventions
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
genre characteristics
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).
4. There is often intertextual reference
(to films, tv programmes, other music videos etc).
E.g 'Jump' Girls Aloud is linked with Love Actually. (See right) the video for this song has many reference to the film, here is one.
He stated that music videos started to focus on the main artist, via close ups. This can be seen in the video 'Its Raining Men', in which Geri Halliwell is highly sexualised. The video also includes extreme close ups of Geri, she is often pictured touching her body as highlighted by these screen grabs taken from the video. All these shots contribute to the explicit nature of the video this places all the foucs on the artist in an attempt to promote the artist and raise their profile.
Goodwin also stated that key to most videos was voyeurism. This the 'notion of looking', this is created in videos by people looking through windows, but in many videos showing an establishing shot of a window and then a zoom into the house. The video that I have previously analysed 'Stan' has many examples of voyeurism, whether that be the numerous posters on the wall of Eminem or the first shot in the video of the window, so it makes the audience feel as if they are looking in. Goodwin stated that in most videos there is voyeuristic treatment of the female body as seen in 'Its Raining Men'.
Other Conventions
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
genre characteristics
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).
4. There is often intertextual reference
(to films, tv programmes, other music videos etc).
E.g 'Jump' Girls Aloud is linked with Love Actually. (See right) the video for this song has many reference to the film, here is one.
Friday, 1 July 2011
Eminem - Stan (Short Version) ft. Dido
This is the music video that I am going to be analysing, it is a collaboration between Eminem and Dido. In which an obsessive fan called Stan is letting his fantasy relationship with Eminem take over his relationship with his pregnant girlfriend, who is played by Dido.
The genre of the video is hip hop, some of the general characteristics of this are seen in this music video. Mainly it is the element of rap that puts it into this category with Eminem rapping the whole song, with Dido coming in for the chorus.
The weather is representative of the mood, this is known as a pathetic fallacy, also the establishing shot through the window creates a sense of looking for the audience
The opening line of the song from Dido is 'my tea has gone cold', this is reflective of the mise en scene which is very dark and cold, mirroring the tension between Stan and his girlfriend. But before we hear this lyric we see Stans frustration at his girlfriend calling him 'Stanley' and his physicality towards her. He man handles her, also pointing at her telling her were to stand, this suggests that he is in control of her. His facial expression is one of anger and he leaves her on her own in the toilet and storms out. She then goes onto say and 'if I could it would all be grey', the mention of the colour grey is defiantly reflected in the colour scheme of the set. Grey can be described as the stage her and stan are in their relationship. On the shot that I have highlighted is an aerial shot, which gives this a notion of looking, we as an audience are looking down on their relationship.
We see the obsessive nature of Stan, with the posters all around his wall, he then sings, 'I'm your biggest fan' and 'I got a room full of your pictures man'. This is achieved by a pan across the room which highlights the amount of posters that Stan has. This highlights his freakish love for Eminem and how he is letting it take over his own life to the point, he puts his feelings for Eminem before his girlfriends'. It should be noted that the posters are all in black and white, in this screen shot Eminem is also looking which contributes to the notion of looking.
He even blames the post office for him not receiving his letters, even this shows how delusive he is, he cannot imagine his idol not returning his mail.
This image represents how he has mentally replaced his girlfriend with Eminem, if the audience were unclear of how obsessed he was with Eminem this picture highlights it.
But we then see that his mail is lost by the post office, we believe that Stan is making excuses for Eminem, but in reality we see that his mail is actually lost. This puts us as an audience on edge, because we know that Stan is frustrated and violent towards his girlfriend because Eminem is not mailing him back. So when we see this we are aware of how stan will react when he gets another rejection, but this time its no Eminems fault. 'I think its f*cked up how you don't answer fans'.
The music is very repetitive and dull, which concurs with the general mise en scene of the video. The pace of the music does not alter at all, it remains the same even when stan is driving at 90 mph you would expect the music to speed up, almost a climax but it stays at a consistent pace. Even when stans mood changes, for example, when he is at the concert and is watching his hero Eminem perform the music is steady paced as it is when he is about to drive of the bridge.
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