Audience

Who Are They?

These are the people that we are going to have to adapt our video for, if our video does not appeal to our target audience then we have not done a good enough job. Before we can start to cater for them we have to accurately define who they are, not just what age or gender they are but what are their interests where do they shop for clothes or music. For this I am going to use the UK Tribes website. We identified our audience is Alternative as it fits with our genre Alternative rock. On the right is an image from the Uk tribes website that highlights our audiences interest and where thye get thier music from.

Our audience are interested in the music magazine NME, this is good as our music genre that we have chosen fits is incorporated in to this magazine. Here is picture of the artists of our song, Noel Gallagher appearing on the front cover of this magazine. The fact that our artist had already got links with a magazine our audience like means that we have already catered to some of their interests, they will hear the song in our video and relate it to the style of NME.

Our target audience watch 4oD, which means they enjoy watching programmes like 8 out of 10 cats, The Inbetweeners, Fresh Meat and Hollyoaks. These television shows often play music from our genre, whether that be in transitions or in their subtitles. The UK tribes website states that our target audience shop in Top Man, this will be something we have to consider when choosing our artists clothing. We want the audience to be able to relate with and respect the artist because of the clothing they are wearing.

On the right is XFM's current play list. This came up as a radio station that our target audience listened to. As you can see the song that we have chosen in on their current play list, this is significant because it means that our song is relevant to our target audience of alternative