Wednesday, 28 September 2011

Video Analysis

Don't Look Back in Anger- Oasis


As Oasis a potential band that we may use for our video I have decided to analyse one of their video, to see how they link their style of music to a video. This will also make a good reference point and could provide us with some inspiration if we decide to use an Oasis song for our video.

A general convention of Oasis's video is half performance, half storyline as seen in my previous focus on the video Stand By me. This video is no different the appearance of instruments like the drums and guitar are frequent because Oasis are a band means they can involve all of the group members. In our video we are going have our character with a guitar in which he will sing the chorus of the song, we feel as a group that the song needs a singular setting for the chorus.

Roughly 8 seconds into the video there are some sharp cuts that fit to the musics beat, this highlights how important it is to relate the video to the music. The first line that Noel sings is 'slip inside the eye of your mind', when he says this he is holding a magnifying glass over his eye so its emphasised, highlighting the link to the lyric. The magnifying glass symbolises exploring someones mind, although its not neccessary to have a visual for each lyric this works well. During the early stages of the video great emphasis is placed on the group themselves, this is done because they want to increase possible sales by making the band the focul point.
 
The title of the song highlights the sense of voyuerism, the term 'Look' indicates that there  is going to be a strong notion of looking. For example the women looking down on them as they pull up to the house in the cab. Throughout the video we see the characters looking directly down the camera, this helps to involve the audience and brings them into the storyline. This also occurs when there is a line of women dressed in white of which we see two look directly at us. Throughout the video there are reaccuring objects and shots. For example the low angle shot looking down on the black cab is seen twice, also the image of the white chair is seen at the start and Noel is sitting on the same chair near the end of the video. We also see the British flag at the start and end of the video. This is a good way of giving things importance if they appear more than once.

The transitions in the video are reflective of the pace and beat of the video, the song is slow paced meaning the transitions are generally slow. The transitions consist of cross dissolves, it would not fit with the slow paced of the editing if there were fast cuts. This is something that we must consider when making our video, people should be able to visualize what our videos transitions will be like based on the music alone. Our song is of a similar pace to this so we will be using similar shots and transitions to this video.


The final shot of the video relates to the music, the fact that he is looking backwards out of a cab. He is reinforcing the message of the song which is 'Do look back in anger'. This is a conclusive way to end the video because this is the last thing that the audience takes away from the video.

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